Green Product, Social Media Marketing and Its Influence on Purchasing Decisions
نویسندگان
چکیده
منابع مشابه
The social influence factor: Impact of online product review characteristics on consumer purchasing decisions
Consumers no longer base their purchasing decisions only on advertisements or professional advices but instead primarily rely on online consumer opinions in the form of reviews as future consumers search for reviews across various online consumer review platforms. The various review platforms differ in their function characteristics; hence reviews are displayed differently across platforms. No ...
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ژورنال
عنوان ژورنال: International Journal of Applied Business and International Management
سال: 2019
ISSN: 2614-7432,2621-2862
DOI: 10.32535/ijabim.v4i3.684